STATIX mUSIC FESTIVAL

Brand Design | Adobe Illustrator / Photoshop / InDesign / AfterEffects

PROJECT BRIEF

Statix is a conceptual music festival. As someone with a passion for bringing people together, I wanted to create an event celebrating music and community, for and by the people of Chicago.

APPROACH

If you’ve experienced Chicago in the summertime, you know how vibrant it is, which is what I represented within the Statix brand. The wide-eyed logo symbolizes someone being awakened by the Chicago music experience. And the array of colors, balanced with the hand-drawn assets, makes the designs feel alive and exciting.

This project includes research, branding guidelines, Chicago artist lineup, grounds design, promotional flyers, social media posts, animation, merchandise, and a custom playlist.

Statix Music Festival

BRANDING GUIDELINES

LINEUP / PROMOTIONAL POSTERS

I was inspired by Otto Eckmann's title page for AEG’s book in the 1900 Paris Exposition relating to electricity.

LOCATION

I researched open spaces and parks in the Chicago area and used Google Earth to visualize them from a bird’s-eye view.

I focused on layout, size, distance from public transportation, and whether the space had been used for previous events.

I decided that Horner Park was the best option. It is near many forms of public transportation and located just southwest of Ravenswood. It was also previously used for Horner Beerfest, so I know the capacity size is realistic.

Horner Park is 58 acres, allowing plenty of space for three stages and thousands of people, including a great view of the skyline.

SOCIAL MEDIA AND MERCHANDISE

I wanted to create a logo that was fun, versatile, and interactive. I drew inspiration from the Chicago star to develop the eyes of the logo, using them to elicit an eye-opening, awakened feel.

I gave my logo the ability to change orientation, making it feel more alive and allowing certain aspects of my designs to stand out.

I hand-drew all the different orientations, but they were not cohesive enough. I then created some basic heads and eyes (Chicago stars) and brought them into Illustrator, creating the logo I use today.