PROJECT BRIEF

The Daily Illini is an independent student newspaper at the University of Illinois Urbana-Champaign.

In 2024, they created a daily word game similar to The New York Times’ Worldle, called ILLordle.

To make their idea a reality, they needed a brand and promotional material within two days.

APPROACH

Within this short timeline, I created the logo, branding, newspaper ads, and social media posts.

Click here to play!