PROJECT BRIEF

Venus The Fly Trap is an EDM/R&B DJ. She moved to a new city and wanted to promote herself, which led to this brand identity.

APPROACH

The brand Venus The Fly Trap is inspired by the plant, Venus flytrap, which represents persistence, thrill, and deception.

In her style of DJing, she mixes 2000s music with EDM, giving the songs people know and love a new experience they cannot resist. Therefore, trapping the audience with her music.

I wanted to use the same approach with the brand, taking what people know and reimagining it with a unique twist.

The hand-drawn assets make the overall look feel authentic, personable, and a bit chaotic. Accompanied by bright colors and bold text, the elements overlap and intertwine with each other to add to this unique, chaotic twist.

My Venus The Fly Trap brand includes logos, assets, flyers, business cards, and merchandise. 

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I am the DJ. I’ve always held music close to my heart, and love the power it has to bring people together. DJing allows me to express my passion for both music and design. Feel free to check out my mixes.